One-third of consumer purchase decisions are based on packaging. In fact, brands have between three to seven seconds to catch a consumer’s attention before their eye shifts to the next product on the shelf. As consumers shift to online shopping, brands cannot rely on a product’s primary packaging to convey the story. Primary packaging is what separates the product from the consumer whereas secondary packaging secures various components to arrive to the consumer – both play key roles in the consumer experience!
Since the start of the COVID-19 pandemic in 2020, the ecommerce market has grown by 27.6% according to Inside Intelligence. You know what that means – that means 27.6% of the market needs packaging to fulfil their products for their consumers!
Knowing this, it makes it easier to spot the ecommerce packaging design trends of the year.