SECOND TO NONE: HOW E-COMMERCE IS RESHAPING SECONDARY PACKAGING
Here are a few facts about e-commerce:
· Millennials make 54% of purchases online
· 96% of Americans have made a purchase online at least once in their life
· 55% of e-commerce shoppers will tell friends and family about a poor experience with a product or company
If you’re an e-commerce business, then you are a part of a growing market that faces evolving traditions and standards. This has put a growing stress on secondary packaging to keep up with shipping needs and consumer demands. Materials, methods, and efficiency are all called into question — and if your business can’t keep up, then it may get left behind.
The Packaging Experience
Unboxing a new product is often as exciting as using it. Giving customers the best possible experience is paramount to building brand reputation and loyalty — and that means innovation is crucial.
Before sending your package out of the door, make sure you’re using:
1. Boxes that can hold up to shipping
2. Void-fill material that guarantees the product will be kept safe
3. Case sealing techniques that will hold cases together without making them impossible to open
Without taking these precautions, you could end up running into situations like this:
*Input video of poor unboxing experience from YouTube*
More Exposed Than Ever
It’s not good enough that your packaging experience be optimized — there’s increasing pressure to be as green as possible. Eliminating wasteful packaging can work wonders for your brand, as social media has given rise to a new demand for environmentally-conscious options. Certain consumers will go so far as to pay a premium to support companies that make an effort to go green.
Fast, Faster, Fastest
In a world of instant gratification, the faster your product reaches its destination, the better. But in order to meet high consumer expectations, your processing and shipping operations have to work like a well-oiled machine. No matter what business size, agility is largely dependent on automation. Conveyors, case erectors, case sealers, tape dispensers — there are countless tools at a business’ disposal that can drastically improve order response times. This will entice customers and establish a sense of reliability that opens the door to repeat purchases.
Secondary packaging can be user-friendly, green, and fast — if you have the right materials and equipment. All packaging operations can be optimized, all methods refined, and all experiences improved.
Talk to a Crawford Packaging Specialist to discover a new way to pack.