Home » Company » Case Studies » Finding A Beautiful Packaging Solution With Wrap It Right

Finding A Beautiful Packaging Solution With Wrap It Right

Case Study: Beauty Supply Company


A Toronto, Ontario beauty supply company was dealing with a significant amount of lost and damaged product due to poor hand wrapping on their pallets. The lack of containment was crippling their current delivery process while simultaneously putting future shipping at risk. Also, due to the hand-wrapping process, an excessive amount of film was being used, hurting the company’s bottom line.

Seeing the state of the beauty supplier’s packaging process, a Crawford Packaging Specialist knew that a Wrap It Right audit was needed. After reviewing production levels, labour costs, and forecasted 5-year growth, a far more efficient and effective solution presented itself. By implementing a Wulftec SML 150 semi-automatic stretch wrapper, the company would not only greatly improve load containment, but also use a fraction of the amount of stretch wrap being previously consumed.

After trialling the machine for several weeks — at no charge — the beauty supplier realized the significant saving potential. The semi-automatic stretch wrapper cut down on packaging time, eliminated containment issues associated with hand wrapping, and greatly reduced the amount of film consumption.

boxes being loaded in a shipping truck by a forklift


When products started getting lost and damaged, a Toronto, Ontario beauty supplier knew it was time to update their packaging process. Hand wrapping pallets was no longer an option, as load containment was greatly suffering — greatly slowing down the packaging process. Also, as with any method of hand wrapping, a greater amount of stretch film was needed in order to keep pallets contained. This combination of factors was plaguing the company and skyrocketing their cost-per-pallet.

wulftec sml 150 turntable stretch wrapper with safety barriers


In order to get the full scope of the solution, a Crawford Packaging Specialist conducted a Wrap It Right audit. This would show areas to improve efficiency in the packaging process, specifically relating to pallet wrapping. It was determined that a Wulftec SML 150 semi-automatic stretch wrapper stretch wrapper would improve overall efficiency as well as directly address the issues of pallet containment and film over-consumption. A no-cost trial was offered to the supplier in order to test the machine’s effectiveness in delivering results. After a few weeks of testing, the company made the decision to acquire the machines full time. 


Wrap It Right

Wrap It Right audits and reviews existing stretch film practices and equipment to identify inefficiency. Wrap It Right will increase productivity and reduce costs through standardization of stretch film practices. Through Wrap It Right, clients have realized savings up to 30% on their annual stretch film costs.

Wulftec SML 150 Semi-Automatic Turntable Stretch Wrapper

Wulftec SML 150 is an efficient alternative to manual stretch wrapping solutions. The Wulftec SML 150 Semi-Automatic Stretch Wrapper can wrap 55 loads per hour. The SML 150 ensures the right amount of film is applied to the pallet with a pre-stretch rate of 200%.


icon of padlock

Reduced Shipping Damage

Lost and damaged products are no longer a fear of the supplier as a result of improved load containment. Using pre-stretch film, the stretch wrapper promises greater product security.

solid blue icon of a garbage can

Reduced Stretch Film Waste

By utilizing pre-stretch film, the consumption of stretch wrap was also greatly impacted. A fraction of the film is needed when compared to hand wrapping.

solid blue icon of a speedometer

Increased Throughput

The packaging process is no longer slowed down by hand wrapping pallets. The semi-automatic stretch wrapper operates faster and more efficiently.

Crawford Packaging is a full-service packaging company located in London, Brampton and Waterloo, Ontario. From packaging to packaging equipment, installation and upgrades, and in-person equipment training and repair, we're focused on your business success every step of the way.