How a Bakery Increased Brand Awareness Through High Quality Stand Up Pouches

Case Study: Food Processor - Bakery

Overview

A food processing customer, specifically a bakery, from Vaughan, Ontario was launching a new product and was looking for specific stand-up pouches that were able to meet their quality branding standards and their launch timeline. After receiving little communication from their previous pouch supplier, they reached out to us to fulfill their needs prior to the product launch.

As per our standard, we toured the facility to have a deeper understanding of the customer’s wants and needs for this new product and it’s launch. After receiving samples of the bags they were previously using, we took those samples to our vendor. Our vendor guaranteed they could beat the quality while also beating the lead time by months – which was a success!

Alongside this solution, we were able to set the customer up with competitive pricing as well as a stocking agreement where we were able to keep inventory on our floor so they can pull as needed.

Challenge

Our customer was launching a new branded product and needed stand up pouches for product. Our customer also needed these stand-up pouches within 7 weeks as they were launching at a food show in California, USA. After receiving little communication from their previous pouch supplier, they reached out to us to fulfill their needs prior to the product launch.

Process

Crawford’s Packaging Specialists scheduled a site visit to have a deeper understanding of the customer’s wants and needs. Our Packaging Specialists gathered samples of what they were previously getting along with pricing and took this information to our vendor.

The customer also had the opportunity to tour the vendor’s facility they could see the whole process from start to finish. We received their required volumes and quoted accordingly to keep them supplied for 6 months – we were able to keep inventory on our floor so they can pull as needed.

Solution

Stand-up pouches provided many solutions for the customer including:

  • Pouch quality

  • Print quality

  • Competitive pricing

  • Available stocking

  • Communication

Customer was recognized as one of the “22 Standouts from Expo West 2022”

Results

The customer was amazed and so happy with every step within the process from the consultation, the quality, high level communication, and more. The customer was also able to reach their 7 week deadline in order to launch the product on time. As well, the customer was recognized as one of the “22 Standouts from Expo West 2022”

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