5 Ways to Customize and Brand Your Packaging

Customized packaging for your business, also known as branded packaging, is important for every business to consider whether your product is on shelves, or the product is being shipped out to customers. According to GLBC, 52% of online consumers say they are more likely to make repeat purchases from a brand delivering orders in premium custom packaging.

Branded packaging is one of the main factors when building a company’s brand credibility and presence. It allows for end users to recognize a brand without necessarily knowing what the company does. Branded packaging has seen a larger demand over the last 5 years and according to Yorksaw’s packaging trends, 70% of companies believe personalization has a strong or extremely strong impact on their customers.

Brand packaging solutions are what Crawford can provide – we have many different customized packaging for your business and just a few are:

  • Corrugate

  • Custom films (top seal, and flow wrap)

  • Tape

  • Sleeves

  • Mailers

1. Corrugate

Cardboard box packaging, also known as corrugate boxes, has been the most popular primary and secondary packaging application for years. Through innovations, it is still to this day one of the most efficient ways to package your products. Since this cardboard box packaging is still popular, the next innovation that has risen over the last few years is custom cardboard box packaging solutions. Katana states that customized packaging is a leading trend for 2022 and is here to stay as well as it leads to brand loyalty and eventually higher revenues.

Custom shipping packaging when in corrugate form can look different depending on the product – you could have a custom colour, pictures and logos, or you could have specially designed cardboard box packaging for your product to give the best end user experience.

2. Custom Films

Customized packaging films can come in all different shapes, sizes, gauges, and more. Some of the most popular films in product packaging are top seal film, flow wrap film, and more. All films serve different purposes as they can be used for different applications.

Brand packaging solutions with top sealing is also a cost-effective and environmentally-friendly packaging solution using up to 25% less packaging material than other packaging methods.

Flow wrap films traditionally involve making a horizontal bag from a single roll of film. Customized packaging for your business can include flow wrap films as flow wrapped products provide excellent opportunities for increased branding. Custom packaging in flow wrap form and top seal form can be custom colour, pictures and logos, specific sizing and perforation and more.

3. Tape

Packaging tape branded is much more impactful than regular packaging tape – it is again one most common ways alongside cardboard box packaging to customize your primary and secondary packaging. Tape isn’t always used in primary packaging but mostly used in secondary packaging. Custom packaging tape has seen an increase with rise of ecommerce shopping and packaging. As well, packaging tape branded is one of the most cost effective ways to customize your packaging.

Custom packaging tape important for packaging your product, but the type of tape you use is also as important. There are many different types of packaging tape including:

  • Hot melt tape

  • Acrylic tape

  • Water activated tape and more!

Not only can all these packaging tapes can be customized, but you can also use multiple within both the primary packaging as well as the secondary packaging. Custom packaging tape within primary packaging would be mainly hot melt tape and acrylic tape as they have high strength and easy adhesion. Within secondary packaging, custom packaging tape would primarily be cold temperature hot melt tape or water activated tape as they are designed for harsh environments and provide extra strength.

4. Sleeves

One of the newer ways to have customized packaging for your business are packaging sleeves. Packaging sleeves are used for a variety of applications in different markets including ready-made meals, produce, automotive, and more. Applying packaging sleeves by hand can be time-consuming, and often involves multiple steps from folding and gluing to packing – these customizable packaging sleeves come fully assembled providing consistent customized packaging for your business.

Our packaging sleeves are 100% recyclable as they use 0% plastic. All the sleeves, trays, and cartons are completely customizable and printable to fit your branding.  As well, these packaging sleeves are fully customizable in size.

5. Mailers

Alongside cardboard box packaging, packaging envelopes, also known as mailers, are one of the most popular secondary packaging applications. Packaging envelopes are common for secondary packaging as they save a lot of excess packaging materials – no need for a protective packaging solution which means cost savings up to 30%! As well packaging envelopes come in many different materials including polyethylene and paper. Packaging envelopes can be used for a variety of applications including primary boxed products, clothing, automotive, and more.

Both types of mailers, polyethylene, and paper, can be customized to create your perfect customized packaging envelope. Customized packaging for your business, specifically in mailer format, can involve custom sizes, colour, openability, adding your branding, or even making them sustainable.

Contact Us

Crawford Packaging has applied years of excellence into creating and optimizing their line of customizable packaging. Through Crawford’s partnership, this innovative packaging option becomes a part of a comprehensive packaging solution.

To learn more about your customized options, talk to a Crawford Packaging Specialist. They’ll discuss your needs and provide you with a solution that will revolutionize your packaging process.

CONTACT US

Related posts

Resources:

1 – “Branded Packaging Trends to Inspire you before the Holiday Rush”, https://www.glbc.com/blog/branded-packaging-trends-to-inspire-you-before-the-holiday-rush/

2 – “2022 Packaging Industry Trends”, https://www.yorksaw.com/packaging-industry-trends/

3 – “5 big custom package trends for e-commerce in 2022″, https://katanamrp.com/blog/package-trends-for-ecommerce/