Challenge
Spencer//Butcher Group needed to act quickly to a customer request for a reinforced water-activated tape to seal the packaging for a winter wheel program. The program is a seasonal effort for Spencer//Butcher Group but has a very high production demand when it is active. Spencer//Butcher Group also needed a packaging solution that would meet this high production demand but would not affect important aspects of the business, such as human resources, labour safety, and plant operation hours.